In 2012 Sprite Created Beach Showers

https://www.bmediagroup.com/news/giant-soda-machine-shower/

The Sprite Soda Shower

This whole event was part of a outdoor media campaign in 2012 thought up by advertising agency Ogilvy Brazil that the Coca-Cola Company used to help promote Sprite

They built a giant dispenser complete with the famous green and yellow logo of the lemon-lime drink, and they invited people to stand where the cup would usually go. 

Once the beachgoer pushed back on the giant lever, a shower would rain down on them.

The best and worst news about the campaign is that it only poured water, not Sprite. 

Less refreshing, but also less sticky for the people.

They mixed the giant contraption with the opportunity for people to have samples of the soda, and it created quite a stir. 

 Ad agency Ogilvy & Mather Brasil won a gold award at the 59th Cannes Lions International Festival of Creativity in June 2012 for the Sprite Shower.

Since the summer days on the crowded beach in Brazil could get up to 40°C, there were a lot of people looking for something to cool them down.

It managed to shower more than 1,500 each day that it was in place, and you can be sure that these people made an association in their mind with that green label.

This insulation also appeared in Israel and Australia in recent years.

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