There’s a Starbucks coffee cup in every scene of Fight Club.

Post First Published: 9/08/2022 7:26 PM Post First Updated: 3/09/2022 12:48 PM

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Eagled-eyed fans have noticed the Starbucks cup Easter eggs hidden throughout Fight Club. But why are they there, and what do they mean?

From: Fight Club’s Starbucks Cup Easter Egg & Meaning Explained ScreenRant. BY NIALL GRAY UPDATED JUL 22, 2022

Spotting the Starbucks cup Easter egg in Fight Club has long been a hobby of many of the film’s most hardcore fans, but what exactly does it mean? Despite receiving early mixed responses, Fight Club has since become considered one of the greatest films of the ’90s. It’s a film that’s as deep as it is memorable, and as such, its fans have had fun closely examining every inch of the film for Easter eggs inserted by director David Fincher.

One such Easter egg is the film’s use of Starbucks coffee cups. In almost every single scene of the film, a cup can be spotted emblazoned with the Starbucks logo, and it’s something that adds an extra layer to the film to make it all the more rewatchable. In a film like Fight Club – and from a director like David Fincher – the cups are obviously more than just… well, cups. So what exactly do Fight Club‘s Starbucks cups mean?

From another director, it would be easy to dismiss Fight Club as little more than an excuse to have a shirtless Brad Pitt work out by beating other shirtless men senseless. From Fincher, though, there are always deeper themes, and his intense attention to detail is something that always bleeds through into his movies. Fight Club‘s Starbucks Easter egg is a prime example of this, as Fincher clearly went to considerable lengths to hide the cups in each scene of the film. By having the Starbucks logo so regularly and so subtly placed throughout the film, Fincher actually highlights Fight Club‘s point about consumerism.

From another director, it would be easy to dismiss Fight Club as little more than an excuse to have a shirtless Brad Pitt work out by beating other shirtless men senseless. From Fincher, though, there are always deeper themes, and his intense attention to detail is something that always bleeds through into his movies. Fight Club‘s Starbucks Easter egg is a prime example of this, as Fincher clearly went to considerable lengths to hide the cups in each scene of the film. By having the Starbucks logo so regularly and so subtly placed throughout the film, Fincher actually highlights Fight Club‘s point about consumerism.

Hiding so many cups in plain sight points out the way in which the audience is conditioned not to notice product placement. The way in which the film criticizes modern society has actually led many to label Fight Club the perfect Joker origin story, and its Starbucks cup Easter egg is yet another layer to the film that furthers its societal critique. The specific use of Starbucks may seem like the director has a personal vendetta against the coffee chain, but speaking with EmpireFincher actually said of Fight Club‘s Starbucks cups:

“We had a lot of fun using that — there are Starbucks cups everywhere, in every shot. I don’t have anything personal against Starbucks. I think they’re trying to do a good thing. They’re just too successful.”

The Starbucks cup Easter egg makes Fight Club even more rewatchable and makes for an interesting inclusion in one of David Fincher’s and Brad Pitt’s best movies. Like with all of Fincher’s films, it’s a testament to the director’s attention to detail and willingness to put the finest of points on his film’s deeper themes and symbolism. Not only is it a subtle dig at consumerism, but Fight Club‘s Starbucks cup Easter egg is also a fun addition to an excellent film.

Read More: Fight Club’s Starbucks Cup Easter Egg & Meaning Explained

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