A man created a fake restaurant on TripAdvisor. The fake restaurant was the #1 restaurant in London, and was being called up 100s of times daily for bookings. For a day, the man set up a “cafe” in his backyard and served frozen food to rave reviews.


This article originally appeared on VICE UK. Once upon a time, long before I began selling my face for features on VICE.com, I worked other jobs. There was one in particular that really had an impact on me: writing fake reviews on TripAdvisor. Restaurant owners would pay me $13, and I’d write a positive review of their place, despite never eating there. Over time, I became obsessed with monitoring the ratings of these businesses. Their fortunes would genuinely turn, and I was the catalyst.

Read More: https://www.vice.com/en/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor

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